#LGBTNewMediaExpo Speaker Profile

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Matt Skallerud - Pink Banana Media (President)
Currently heading up the new New York City office
Matt Skallerud began his online career in May 1995 with the launch of GayWired.com, which became one of the top 3 LGBT websites worldwide. Having worked with companies, large and small, for more than 20+ years to reach the LGBT online consumer through this site and others, he is now focused on the most cutting-edge global innovations in programmatic ad buying, social networking and Web 2.0 technologies. He empowers his clients to reach the LGBT market using the most advanced techniques taking hold in the online marketing world today, including Real-Time Ad Bidding [RTB], Facebook, LinkedIn, Twitter, Google Plus, YouTube, blogs and others.
In addition, Skallerud is the former Board Chairman of the International Gay & Lesbian Travel Association [IGLTA] and Travel Gay Canada [TGC]. He is actively involved with key national LGBT organizations including the NGLCC and Lambda Legal, just to name a few.
  - Matt Skallerud on About.me
  - Matt Skallerud on RebelMouse
  - #LGBTBiz on Tagboard
  - Website: PinkBananaMedia.com


Conference Presentations

LGBT New Media Expo - Las Vegas - December 13, 2016

December 13, 2016
04:00 PM
to
05:00 PM


Hey Las Vegas, Do You Speak Twitter [and Instagram]?

Join us as we review some of the latest in social media marketing today… most of us are comfortable and familiar posting on Facebook. But unless you’re paying to boost your post, your options are limited in ensuring your Facebook post gets seen. We review the basics of Twitter, including best practices when creating a post. We’ll be covering hashtags, Twitter Lists, @symbol connections to other profiles and so much more, including a review of what is happening today on #GayVegas, #GayLasVegas and the recent #LasVegasGayPride. Since the language of Instagram is so similar to Twitter, we’ll be covering this as well. We’ll also be discussing how hashtags and trends are becoming a stronger part of search results in 2017 as well. Lastly, we'll be touching on the world of LGBT influencers, including a case study of how Palm Springs capitalized on some powerful lesbian influencers with the Dinah Shore event earlier this year.

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LGBT Tourism & Hospitality Symposium New York - May 16, 2017

May 16, 2017

LGBT Destination Marketing - Tips & Techniques for 2017

We’ll be touching on the key topics of micro-targeting the LGBT traveler online via banner ads and Facebook, as well as delving in the world of LGBT travel bloggers and influencers. We'll show you how you’re able to target your specific traveler using programmatic advertising technology, and we’ll touch on the integration of an ad campaign such as this with social media and how it can incorporate blogs, photos and videos about LGBT travel to your destination, utilizing the same targeting power as well. We’ll also discuss the role of LGBT influencers, and how some of their social media activity can be leveraged to enhance and drive LGBT travel to your destination.

Our case study this year will focus on the work we're doing with our partner, GayDesertGuide.com and the #ILoveGayPalmSprings Project.

TakeAways

  • Learn how to identify and engage with potential influencers in your region, focused on the LGBT travel world.
  • Learn how to strategically target your LGBT traveler demographic using banner ads and Facebook ad targeting
  • Better understanding of how the wide variety of social media tools can be used in an online LGBT tourism marketing campaign, including Twitter and Instagram.

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LGBT Marketing & Advertising Conference - May 17, 2017

May 17, 2017
09:00 AM
to
09:15 AM


Welcome & Opening Remarks

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11:45 AM
to
12:00 PM


Overview of LGBT Online Marketing in 2017

Brief presentation discussing some of the various opportunities technology has brought to the world of online marketing, including enhanced targeting of your company's target demographic across banner ads, social media ads and mobile advertising.

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LGBT New Media Symposium - May 18, 2017

09:00 AM
to
09:30 AM


Hey New York, Do You Speak Twitter [and Instagram]?

Join us as we review some of the latest in social media marketing today… most of us are comfortable and familiar posting on Facebook. But unless you’re paying to boost your post, your options are limited in ensuring your Facebook post gets seen. We review the basics of Twitter, including best practices when creating a post. We’ll be covering hashtags, Twitter Lists, @symbol connections to other profiles and so much more, including a review of what is happening today on #GayNYC and #hashtags specific to LGBT life and events in NYC. Since the language of Instagram is so similar to Twitter, we’ll be covering this as well. We’ll also be discussing how hashtags and trends are becoming a stronger part of search results in 2017 as well. Lastly, we'll be touching on the world of LGBT influencers, including a case study of how Palm Springs capitalized on some powerful lesbian influencers with the Dinah Shore in 2016.

View Complete Conference Agenda



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